The role is integral in helping to drive forward our global LAE practice strategy to ensure we:

• Maximize our opportunities to grow our revenues from existing and prospective clients
• Raise the firms profile and position within our key markets across the Americas
• Leverage and coordinate our people, knowledge and resources in an effective and efficient manner.

This position, reporting to the Global Head of BD and Strategy for the LAE practice group and working closely with the LAE MandBD team in the Americas and globally, will ensure a structured approach to targeting and client development, pitching, profile raising, and marketing campaigns including deployment of global initiatives across the Americas region. In addition, the role acts as account manager, coordinating activities with the central marketing communications functions to ensure prompt, seamless service delivery in areas such as analysis, press and publications and event organization.

Specific responsibilities and tasks will include:

LEADERSHIP

• Working with the Americas LAE practice area leaders to develop the Americas business plan and drive its implementation through the practice.
• Serving as the regional Americas MandBD lead for the practice and sitting on the MandBD Americas Leadership Team.
• Serving as the MandBD subject matter expert for the LAE practice group.
• Leading the Americas LAE MandBD team, including managing ten direct reports and other MandBD team members in regional offices.
• Serving as a role model of firm values and marketing and business development best practice while providing direction, training, coaching, and professional development opportunities to direct reports.

BUSINESS AND CLIENT DEVELOPMENT

• Designing business development strategy that taps into current market trends or incidents
• Identifying cross-selling opportunities across practice areas and industry sectors, working with practice leaders, client relationship partners, and the wider MandBD team to expand client relationships.
• Working with partners to develop client targeting plans and ensure the diligent pursuit of new work.
• Thinking broadly and inclusively to leverage relevant content and events for client relationship nurturing.

PITCHING, TARGETING and NEW BUSINESS GENERATION

• Scanning the horizon or conducting pointed research to identify pitch opportunities to bring to partners proactively, ensuring appropriate support on effective pitch development.
• Leading the LAE Americas pitch strategy from the MandBD team, including delivering on the sales transformation plan and global pitch coordination.
• Creating and maintaining compelling credentials for the practice.
• Crafting compelling responses to RFPs, customized pitches, and business development presentations.
• Ensuring the timely and accurate capture of experience using the firms tools.

PROFILE RAISING AND MARKETING CAMPAIGNS

• Creating and implementing integrated, content-driven campaigns to help raise the practices profile in the Americas - both across the firm and among our key target audiences.
• Planning and managing the implementation of marketing and communications programs in support of the wider MandBD plan through a disputes lens, including client events, targeted seminar programs, client-facing material production, website development, digital and social media, etc.
• Overseeing and coordinating the directory submission process in conjunction with other colleagues globally, ensuring consistent messaging across markets.
• Overseeing the creation of digital and print marketing collateral and social media campaigns.
• Developing and optimizing relationships with relevant industry associations and organizations, activating those sponsorships to drive value and client engagement.

PLANNING and BUDGETING

• Consulting with the practice leaders, partners, and core team members to de elop and implement strategic MandBD plans and budgets, setting long and short-term goals, proactively reporting on progress.
• Delivering meaningful market, client, and competitive intelligence, research, and analysis to support the planning process and other MandBD initiatives.
• Driving use of best practices, business cases, and KPIs to justify marketing investment in alignment with practice and firm strategic and achieve greater cost efficiency.

INTERNAL COMMUNICATION and KNOWLEDGE SHARING

• Facilitating and participating in regular meetings of practice teams and their relevant sub-groups.
• Working with the leads of the LAE Americas practice to ensure that there is an efficient framework for internal reporting and communication of MandBD activities and successes, including the provision of information for wider management reporting;
• Ensuring there is a structured approach in place for maintaining up-to-date MandBD information and knowledge, such as credentials and pitches. This includes gathering and maintaining information on practice experience for inclusion in marketing collateral across practices and sectors.
• Working with the partners to promote cross selling and spotlight practice capabilities across the firm, through presentations, practice and other internal newsletters and developing the practice intranet sites.
• Liaising with other MandBD managers and colleagues across the MandBD team to ensure communication of best practice in areas such as new business pitches, business generation, thought leadership, and client care.

WIDER MARKETING and BUSINESS DEVELOPMENT PROJECTS

• Managing and contributing to wider MandBD projects, including Global LAE practice group projects, as required.
• Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location, and services.
• All members of the firm are encouraged to participate in our Responsible Business program and support the firms diversity, equity, and inclusion programs.