Sr. Market Analyst, eCommerce

Work Mode: Hybrid

Location: Hybrid at Kohler, WI

Opportunity

Kohler Co is looking for a Senior Market Analyst responsible for supporting the development and execution of merchandising and marketing plans for Kohler’s Ecommerce partners. The role acts as a champion in communicating and executing digital product strategies and executing a premium and differentiated digital experience on our 3rd party partner websites.

• Elevate KOHLER Brand Digital aisle on 3rd party partner websites.

• Improve KOHLER Digital Shelf presence.

• Maximize KOHLER SEO through content and copy improvements.

• Develop and optimize digital content to showcase KOHLER products.

• Contribute to the growth and profitability of KOHLER category through development and implementation of short-term and long-term merchandising and marketing strategies.

• Support KOHLER by ensuring that marketing strategies and plans are executed to drive sales results.

Specific Responsibilities

• Support creation of digital content for Retail and Wholesale products.

• Own all aspects of optimization on customer Product Detail Pages.

• Maximize SEO and relevancy by enhancing content, copy, bullets, titles, etc.

• Analyze and evaluate performance of product categories on digital shelf, both KOHLER and competitors.

• Understand digital metrics including traffic, conversion, share, and search and levers that can be pulled to drive and improve.

• Analyze POS reports to determine success and identify opportunities for improvement.

• Partner with internal cross functional teams to develop strategies to drive growth.

• Participate in seminars, professional organizations, trade showers, etc. to stay informed on new concepts critical for role.

• Manage relationship with external partner Brand advocates

Skills/Requirements

Required

• Bachelor’s degree in Marketing or Related subject

• 2-3 years prior experience in sales, marketing, and/or product development (preferably within E-Commerce channel) with a track record of results.

• Keen analytical mind; strength in planning, details, accuracy, and creative thinking.

• Substantial skills in written and oral communication across all levels of management.

Travel

• Travel to trade shows, manufacturing plants, and customer as needed, approximately 20%.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The salary range for this position is $76,050 - $96,050. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.

Why Choose Kohler?

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com . Kohler Co. is an equal opportunity/affirmative action employer.